"I think, like many others, that we have been witnessing the atomization of artistic culture. The internet gives us far more choice than the
limits imposed upon us by broadcast media. We know of more bands, we can
get tour dates pushed to us, can sample music long before it is
released and we can reserve tickets well before the show. But we are
doing this across many more artists, spreading our limited disposable
income around in ways we didn’t when we had fewer choices. Nevermind
that we are offered billions of other entertainment choices from video
games, YouTube, Facebook games and even Crowdreel and Bitly.TV.
The future of the business is atomized and decentralized. It is one where the collective power of the many fans actively engaged in
discovery and sharing have more power than a few senior execs calling
the shots about marketing budgets."
"But the new power, in my mind, is granted to the aggregators who pull together our collective wisdom. The music business today is blogs, Twitter tweets, Facebook links, the Hype Machine,
TheSixtyOne, Rockwood Music Hall, Pandora and Foursquare. Honestly, I
discover far more music today from hypem.com (an aggregator of the best music blogs)
than I ever will from the decisions of record execs and promoters."
"Instead, where might today’s execs focus their energy? Providing tools and assets to empower the many fans willing to do their marketing work for them. Shouldn’t music be
decentralized? Not free, but just available everywhere,
especially to developers to create more engaging and relevant online
music experiences. Music needs to become part of the fabric of the web,
not an overlay on top of it."
"I am not arguing that artists should not be paid. But the ways they build their career, reach an audience, and then ultimately sell stuff to that audience, is fundamentally being turned
upside down. Ecosystems based on sharing are the future. This is what
the net native generation that is the future audience of all
entertainment businesses know to their core."
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